Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins — to name just a few.
Continue reading »
Filed under: Articles Link Building SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:

AMA Search Engine Marketing — San Francisco, CA
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
- Google’s PageRank scores: red herring or useful metric?
- What makes a link valuable or not
- Creative strategies for building link-worthy content
- What works when approaching webmasters with link requests
- Pitfalls to avoid if buying or bartering links
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Link Building Seminars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:

Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).
Watch Stephan and Eric’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

Netconcepts Link Building Screencast [100:16m]:
Play Now |
Play in Popup |
Download
Filed under: Link Building Screencasts SEO Webinars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:

Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…
Continue reading »
Filed under: Buzz Marketing Cool Friends Link Building
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word:

If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.
Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”
Continue reading »
Filed under: Articles Link Building SEO
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word:


- A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
- Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
- A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
- indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
Continue reading »
Filed under: Business Blogging Case Studies RSS Marketing SEO Web Development
|
Email to a Friend |
Printer-Friendly |
14 Comments »
Spread the word:

Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.
Watch it as a streaming Flash video »
Or, alternatively download/watch as a Quicktime movie (72 MB).
Filed under: Link Building Screencasts SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:

The LePoidevin Rickinger Group is a full-service strategic marketing, advertising and public relations agency serving the business-to-business and business-to-consumer marketer. Our clients are leaders in the animal health, pet, mining, electric power distribution, agriculture, pest control, cleaning & sanitation, and flexible packaging industries. We offer senior-level account service and creative talent, and focus our efforts and services on solving marketing and communications challenges for our clients through sound strategic counsel and award-winning creative.
[ database | client admin cms | SEO ]
Visit the site: LePoidevin Rickinger Group
Filed under: Business Blogging consulting Corporate Sites Portfolio Web Development
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
[ database | client admin cms | SEO ]
Visit the site: Emergency Medical Products
Filed under: B2B Ecommerce Email Marketing Portfolio SEO Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »